In March this year, Apple Inc. announced that they acquired the Beats Music and Beats Electronics in 3 billion dollars. Thereinto, $2.6 billion was paid by cash, and the other $0.4 billion was paid in stock form. This acquisition will be completed in the forth quarter of 2014.

And now, three months later, the App of Beats Music is vigorously promoted by Apple in App Store.

At present, when iOS users open the App Store at first time, there will be a list which includes the apps of promotion and downloading popping up, besides Beats Music.

It is reported that the last one of recommended application in this list is Beats Music, and the description of it Apple gives is "Music that's always right for you". If users click the button of "Download All", then the iOS devices will download a series of Apple native applications including Beats Music automatically. So it is clear to see that Apple wants to raise the efficiency and exposure of Beats Music for iOS users.

Interestingly, all Apps are for free in this recommended listed before Apple acquiring Beats Music. But now users must charge a fee for using Beats Music. According to analyst prediction, these strategies that Apple done may aim to enlarges marketing strength for Beats Music in approaching Christmas Shopping Season.

Particularly worth mentioning is that there is still no name of Beats Music in "Made by Apple" list at App Store even it is added into the recommended page.